Sunday, 19 September 2010

Time for WCOA2010 to Tweet

The World Congress of Accountants 2010 (WCOA2010) will be held in Kuala Lumpur from 8 untill 11 November 2010 (http://www.wcoa2010kualalumpur.com/). With less than 2 months to go, promoting this event worldwide is getting more critical.


The use of social networks as a mode of communication should not be discounted. Facebook and Twitter are fast becoming a way of life, even among senior accountants who are perceived to have square faces and boring personalities. Somehow, WCOA2010 seems not have embarked on these platform.





Let me make few suggestions:
  •  WCOA2010 could open a Twitter account perhaps with the obvious name of wcoa2010
  • Promote the tag of #wcoa2010 among Twitter users
  • Use existing content from the WCOA2010 website to start twitting using the tag #wcoa2010
  • Encourage sponsors of WCOA2010 to tweet about the event (All Gold sponsors - ACCA, CPA Australia, CIMA - are using Twitter) using the tag #wcoa2010
  • Encourage speakers to start tweeting regarding their topics and use the tag #wcoa2010
  • Encourage all accountants to discuss about WCOA2010 using the tag #wcoa2010
  • Obtain IFAC assistance in encouraging its members to tweet regarding WCOA2010 using the tag #wcoa2010


The use of Twitter will not cost the organiser much (cost is always an issue among accountants) as the value created will be significantly higher! Just imagine if Twitter results in 10 new registration, it is an additional USD 10,000 to the organiser!

Looking forward to engaging WCOA2010 on Twitter. In fact I have started twitting #wcoa2010
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